FAQ Category: Author Marketing

What does it mean for an author to be part of the marketing process?

What Do I Do First?

Write well.

Grow a “thick skin” and get informed about the world of publishing in this contemporary world. Much of the advice out there these days was great advice…for 1980.

Get coached and critiqued by both your friends and fellow guild-members of your writers’ group.

Fearlessly self-edit and get others to help.

Build and continually nurture your platform among your readers on social media, websites, and newsletters. Be prepared to sell and market. Authors have to bee seen and heard to sell books.

Explore the models of traditional, hybrid, and self-publishing.

For traditional or hybrid publishing, follow the instructions, deadlines, and guidance of your publisher. Be teachable and able to take direction.

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What Questions Should I Ask Myself?

Why are you publishing this book?
Who is your audience?
What is your marketing plan as an author?
Am I teachable, resilient, cooperative, and “thick-skinned?”

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Should Authors Have a Following Before Publishing?

General answer: If you have an audience of proven buyers, then that will help you get published. If you have little or no audience, that will slow down the process. If you have a huge audience that doesn’t already buy from you, then that is a toss up and probably a problem.

“Platform” is now a consideration for publishers just as good writing is a consideration. It’s a new world and authors are as much of the sales conversation/process as anything else.

We see works all the time from authors who have a good idea for a book but they have no audience-engagement and don’t intend to engage. That’s a hard “no” then from most of us as publishers. We can’t pour thousands of dollars into an author who refuses to be a modern, engaged, accessible, and active part of the publishing/marketing process. Welcome to the new world.

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